Shop-Ware By Shop-Ware • Mar 16, 2021

Shop-Ware Client Spotlight: Auto Craftsmen

Auto Craftsmen is an independent, award-winning auto repair service center in Montpelier, Vermont. In honor of Women's History Month, we're shining the spotlight on this shop and its inspiring owner, Amy Mattinat!


Meet Auto Craftsmen

Adding to its decorated resume, Auto Craftsmen is an ASE Blue Seal Repair Facility, an AAA Approved Repair Center, BBB Accredited, and Certified Female Friendly!


Shop owner, Amy Mattinat, started out part-time as the bookkeeper over 20 years ago. She moved up to running the front of the house full-time and continued her education by taking every class and workshop she could find on running an auto repair facility. It wasn't long before Amy fell in love with the industry. She took a giant leap in 2009 and purchased the business and the rest is, shall we say, 'herstory'.

Since then, Amy started teaching Women's Car Care Clinics, penned the book, How to Buy A Great Used Car, and co-authored the book Whatever Happened to Outstanding Customer Service. She is heavily involved in the industry at large, having served as a past president of Women in Auto Care, and is a current member of SEMA, SBN, WiAC and ASA. She strongly believes in giving back and has mentored many female shop owners.

120994607_258728442181961_5082994458714907574_n        Auto Craftsmen Tire Technician, Scott Baker and Owner, Amy Mattinat rocking their Shop-Ware tees!

We had the pleasure of talking with Amy and hearing about the woman who inspired her along with the barriers she had to break to become such an accomplished woman in the industry. Thank you for sharing your story, Amy!

SW: Who is your top, barrier-breaking female influencer?

AM: That would be my Grandmother, Theresa Tucciarone Mattinat. [She was] one of 8 daughters of Italian immigrant parents. [She] grew up on a farm in Ohio. She had no formal education, but was a force to be reckoned with. She owned her own women's dress shop and later a dry cleaners with my Grandfather, who was a tailor. She had a slight speech impediment, yet ran numerous boards and associations. As a child she took me to many meetings and I was always amazed when she stood on the stage and everyone was quiet when she spoke. She told me, "Reach for the stars and never give up what you truly want."

SW: What barriers did you overcome to leave your mark on the automotive industry?

AM: Structural barriers – lack of knowledge and access to important formal and informal industry related networks, associations, and groups.

Being a woman shop owner can be a very isolating lifestyle. You can be so busy working "in" your shop, that you have no extra time to get involved with other shop owners and find other women who work in the aftermarket.

I feel that when I immersed myself in all the industry trainings, networks, associations and informal groups, it opened up so many doors and taught me so much.

Once I tapped into the heart of our industry, I felt accepted, supported, and respected by my peers.

With all the experience and knowledge I accumulated on my journey, I was then able to help mentor the next-generation women wanting to work in our industry.


* All images courtesy of & Shop-Ware

Shop-Ware as the Solution

Shop-Ware provides professional-grade business solutions to the automotive industry’s leading repair shops so they can run entirely on the cloud; phone optional, and paper-free. Connecting the aftermarket together, Shop-Ware’s ecosystem enables next-generation shop efficiency and customer satisfaction without compromise. Full-service onboarding and best-in-class support provide everything a shop needs to transform its business and stay competitive long into the future. 

If you’d like to learn more about implementing Shop-Ware as the solution in your shop, request a demo.