Shop-Ware By Shop-Ware • Mar 4, 2021

Shop-Ware Client Spotlight: Star Motors

Star Motors European takes center stage this week in our Client Spotlight series as one of the most respected luxury auto service stations in Orange County, California! This Bosch Service shop has cemented a reputation for excellence and being a leader in luxury car repair and maintenance services. Keep reading for more on this San Juan Capistrano shop. 


Meet Star Motors European Service

Family-owned for more than 30 years, Star Motors boasts a team of factory-trained and ASE master certified technicians that have over 145 years of combined experience! When Chris Knuth and his wife Emma bought Star Motors European in 2008, they made it their mission to reinvent this San Juan Capistrano auto shop as a leader in luxury car repair and maintenance services. 11 years and thousands of repeat customers later, we think it's safe to say – mission accomplished


While the existing shop had a solid foundation with happy customers, Knuth and his wife wanted to take Star Motors to the next level by making it part of the community. Through a combination of community events, marketing and selective hiring and leadership practices, the pair created a shop that is not only profitable, but memorable as well. 


In 2014, Ratchet + Wrench Magazine named Star Motors the most "community centric" auto repair shop in Orange County. In 2019, they were also voted "Best Auto Repair Shop" in the Orange County Register’s 26th Annual People’s Choice Awards for the 11th year in a row!

The inspiration to focus on community came mainly from Chris's co-owner and wife, Emma.

"My background is doing a lot of community service. I’ve been a teacher and I’ve worked in different community centers, but I’m an entrepreneur at heart. Taking over the shop was a learning curve, but Chris’s technical experience and my experience with different nonprofit organizations and building programs blended very well. Together, we were able to not just have a shop, but make it very unique."

                                       - Emma Silvera, Co-Owner, Star Motors European 

Star-Motors-owners      Star Motors Owners Chris Knuth & Emma Silvera

* All images courtesy of

Shop-Ware as the Solution

Shop-Ware provides professional-grade business solutions to the automotive industry’s leading repair shops so they can run entirely on the cloud; phone optional, and paper-free. Connecting the aftermarket together, Shop-Ware’s ecosystem enables next-generation shop efficiency and customer satisfaction without compromise. Full-service onboarding and best-in-class support provide everything a shop needs to transform its business and stay competitive long into the future. 

If you’d like to learn more about implementing Shop-Ware as the solution in your shop, request a demo.